WE CREATED THIS BRAND TO ACCOMPLISH A FEW THINGS. WE WANT TO HELP GIVE KIDS ACCESS TO GOLF, NO MATTER THEIR SOCIOECONOMIC SITUATION AND WE WANT TO HELP PRESERVE AFFORDABLE PUBLIC COURSES. WE LOVE THE GAME OF GOLF, BUT WE THINK THAT MANY GOLF COMPANIES AND GOLF COURSES ARE PUTTING PROFITS BEFORE PEOPLE. WE DON’T THINK THAT YOU SHOULD HAVE TO SPEND NEARLY A DAY’S WAGES TO PLAY A ROUND OF GOLF AT A DECENT TRACK. WE DON’T THINK YOU SHOULD HAVE TO BREAK THE BANK TO AFFORD HIGH QUALITY GOLF APPAREL. TO HELP FIGHT THIS, WE ARE COMMITTED TO OFFERING AFFORDABLE PRICES FOR OUR PRODUCTS AND TO GIVING A PERCENTAGE OF OUR PROFITS TO CHARITABLE CAUSES THAT ALIGN WITH THESE GOALS.